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 (E-News) Sony: new PSP will be announced when “timing is right”

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The Serenade

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PostSubject: (E-News) Sony: new PSP will be announced when “timing is right”   Sun Oct 31, 2010 9:37 pm

Despite rampant rumors pointing to a new PlayStation handheld is in the works, Sony remains mum on the matter. At their recent earnings call today in Tokyo, the Japanese electronics giant said that they will only announce a new PSP product “when the timing is right”.

As transcribed by tech site Engadget, a curious insider asked Sony’s executive VP/CFO Masaru Kato "if such a product would come out of Sony or of Sony Ericsson (referring to the leaked PlayStation phone)," the exec simply shrug off the question, instead preferring to tell investors that they “will look into those markets in trying to develop strategy for the future”. Here are the rest of excerpts from Sony's conference call:

"As for the new PSP product, as mentioned, I know that you are not asking me to tell you when we will be coming out with a new product, but there is a gaming market based on [the] cellphones, and there are many changes that are being seen [with] Nintendo, as well as ourselves, in the field of the product for the gamers. And there are smartphones and others or even cellphones gaming markets are very popular here in japan. So the market itself is very... expanding."

"It's not that we are not looking into those markets as well. We will look into those markets in trying to develop strategy for the future. Of course, we can't talk about specific products, but smartphones and tablets... it is difficult to tell you how we can put the games on them, but they are not going to be planned in different parts of our company. When we organized ourselves last April, we introduced network services, and within that umbrella, network services, all of these products are handled. Therefore, the planning and the prototypes for various content [are] all carried out within this... one umbrellas. So we are trying to figure out what we can do as Sony in this market. I think this is as far as I can tell you regarding these products at market."

"There [are] so many different elements. There is Sony Ericsson and there is SCE. They moved from Aoyama, the design and headquarters had to come to Sony City. Of course this contributes to savings on rent on an office... but they are [also] closer to the planning and engineering group of Sony, and I think we can better incorporate all of these capabilities better... so when the timing is right we can probably announce [to] you about the new product that we have."

It's a mind-numbing corporate thing, I know. They're just going to deny until everything brokes loose. Last time we heard, Sony is even "deliberately spreading misinformation about the new device in order to identify where leaks are emerging."
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PostSubject: Re: (E-News) Sony: new PSP will be announced when “timing is right”   Mon Nov 01, 2010 6:45 pm

LOL and when will the timing be right?

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(E-News) Sony: new PSP will be announced when “timing is right”
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